Championing The AA’s real-life heroes.
Campaign: It’s OK Films
Client: The AA
Product: AA Roadside, Accident Assist, Driving School
Services: Strategy, Concept, Video Production
Helping the AA modernise and humanise their brand to attract a broader range of audiences through video and print advertising.
Standout storytelling
Supporting the AA’s “It’s OK” ATL campaign, our films build on the creative sentiment through more profound storytelling.
They shine a light on some of the amazing stories the front-line AA team encounter when being there for their members across a portfolio of driving products and services.
Standup results
Brand uplift* increases of 140% and 150%.
*Channel Factory brand uplift study March 2024.
"Get Shorty's enthusiasm for tackling new & existing brand & business challenges has been instrumental in The AA's successful brand transformation "
william harrison
Group Brand Director | The AA