Bringing Disney magic to a cult classic.
Campaign: Newsies The Musical Trailer
Client: Disney
Brand: Newsies
Services: Concept, Direction, Video Production and Editing.
Directing and editing all the Disney magic of a 9,000 second show into just 60 seconds.
Standout storytelling
Seven-time Tony Award nominated Broadway show came to London in 2022. Disney gave Get Shorty the responsibility of creating a big energy 60 second trailer to match the immersive show so it could more than hold its own in one of the toughest spots in theatre – London’s famous West End.
We worked directly with Oliver Award Director and Choreographer Matt Cole to spotlight everything that made the 2 hour+ show a hit during its 8 month residency.
Standup results
The trailer was the hero digital acquisition asset of the show, promoted across all Disney YouTube channels with significant media spend.
The UK ‘Fansies’ flocked to see the show with over half a million show tickets sold in total.
