Harnessing the Latin American spirit.
Campaign: Food With Heart
Client: Nestlé
Product: Nature’s Heart
Services: Strategy, Concept, Design, Video Production, Photography & Digital
Creating the positioning and integrated launch campaign of Nestlé nourishment brand Nature’s Heart.
Standout storytelling
Unleashing true Latino spirit to show off the real ingredients found jam-packed into every bag of Nature’s Heart. Our packaging design is a window for consumers to see the hand-picked all-natural and wholesome mix of ingredients which were all still super tasty.
Unpacking each nutritious ingredient one at a time through super slow-motion techniques, all set within a Latin American backdrop. The integrated campaign spanned video, digital, press and social media with the consistent bloodline being a vibrant Latino spirit.
Standup results
Following the initial launch campaign, Nature’s Heart has seen a 340% increase in sales, which included an additional 13 new retail national customers.
