Campaign: The Rise Trailer Client: BBC Product: Peaky Blinders: The Rise – Event Trailer Services: Concept Direction, Video Production & Editing.
Peaky Blinders: The Rise is a step back in time into the dangerous and exciting world of TVs mostnotorious gangsters, The Shelby’s. Get Shorty worked with the BBC and show creator Steven Knight to produce the official show’s 90 second trailer. Spotlighting the unique and immersive experience that would await anyone brave enough to come through the front door and into the truly unique world of the Shelby’s as they try to take over London.
The trailer was the key digital acquisition tool to drive bookings, used across all owned and paid channels. Running for 252 nights over a 13-month period and selling over 50,000 tickets.