In a collaboration that bridged the worlds of aviation and football, we were honoured to lead production on the sponsorship launch campaign video for The Helicopter Company (THC), the premier helicopter service provider in Saudi Arabia and Al-Hilal FC, the most successful football club in the Kingdom.
This groundbreaking sponsorship gave us a unique opportunity to showcase the alliance between the two brands and to create impactful content that not only promotes their partnership, but excites and engages the audiences of both organisations respectively.
Throughout production, we were faced with navigating various logistical, practical, and timing constraints, but with continuous planning and a pinch of flexibility, our dedicated team of local and international talent, ensured that we delivered the execution without compromising on the quality of our output.
One of the highlights of our involvement was the opportunity to shoot air-to-air footage for the first time which was a thrilling experience that pushed our boundaries and also provided invaluable insights for future productions in the sky.
Capturing footage in the air presented challenges in itself, but we were privileged to be able to use state of the art technology, and collaborate with world-class talent to ensure we achieved the desired result.
The THC x Al-Hilal sponsorship launch campaign represents a milestone moment for both brands by marking the beginning of an exciting new chapter in their relationship.
We are proud to have been a part of this campaign so far, and we look forward to continuing our collaboration with THC and Al-Hilal FC in the near future.