Taking Off Together: Launching The Helicopter Company x Al-Hilal FC’s Sponsorship Campaign

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In a collaboration that bridged the worlds of aviation and football, we were honoured to lead production on the sponsorship launch campaign video for The Helicopter Company (THC), the premier helicopter service provider in Saudi Arabia and Al-Hilal FC, the most successful football club in the Kingdom.

This groundbreaking sponsorship gave us a unique opportunity to showcase the alliance between the two brands and to create impactful content that not only promotes their partnership, but excites and engages the audiences of both organisations respectively.

Throughout production, we were faced with navigating various logistical, practical, and timing constraints, but with continuous planning and a pinch of flexibility, our dedicated team of local and international talent, ensured that we delivered the execution without compromising on the quality of our output.

One of the highlights of our involvement was the opportunity to shoot air-to-air footage for the first time which was a thrilling experience that pushed our boundaries and also provided invaluable insights for future productions in the sky.

Capturing footage in the air presented challenges in itself, but we were privileged to be able to use state of the art technology, and collaborate with world-class talent to ensure we achieved the desired result.

The THC x Al-Hilal sponsorship launch campaign represents a milestone moment for both brands by marking the beginning of an exciting new chapter in their relationship.

We are proud to have been a part of this campaign so far, and we look forward to continuing our collaboration with THC and Al-Hilal FC in the near future.

“A Turnaround Time From Out Of This World! Dr Who Time Fracture Trailer has arrived”

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How We Produced the Dr Who Time Fracture Promo Trailer in just 4 weeks.

We’re proud to have worked with Immersive Everywhere and the BBC on the trailer for the new interactive “Dr Who Time Fracture” theatre experience back in July. With the trailer now having amassed over 57k+ views on Youtube since launch, we take a brief look at our approach to the project and how we produced, shot, and edited the trailer all in the space of a month. 

Week 1
We were approached by Immersive Everywhere with the brief to produce a short trailer for their new Doctor Who themed immersive theatre experience. We immediately began conceptualising the look and feel of the trailer, pitching our vision of creating an ‘immersive story’ within the ‘immersive experience’. 

Week 2
After visiting the venue and meeting the cast of the production, we gained a better understanding of the journey the participants would be taken on, which in turn helped us to develop our story driven narrative for the final trailer. After creating storyboards and receiving sign-off from the client, we began casting extras and getting our experienced crew ready for the confirmed shoot dates. 

Week 3
We shot the full trailer in the space of two busy but productive days, with our dedicated team of directors, producers, camera operators and DOPs. We loved being on set and bringing our ideas to life through the collaborative efforts of all involved. 

Week 4
We began putting the final piece of the puzzle together in post-production, and worked closely with the BBC to ensure they were happy with how their intellectual property was represented. We provided 3 final outputs; a 30 second and 60 second trailer, and a longer 5 minute narrative journey film. The reaction and feedback so far has been fantastic.

Nature’s Heart UK launch goes live!

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We’re delighted to finally see the UK launch of several new products from Nature’s Heart. We created several video, digital & print assets for the Nestle owned South American brand, promoting several variants including; dark chocolate bananas, trail mix, and golden berries. We focused on the natural delicious raw ingredients by using super slow motion techniques for social media assets and photography that captured the authentic South American heritage for OOH print and digital as well as a new website.

Campaign Launch: D3O Inside Out Stories

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This week sees the launch of “Inside Stories”, our new global brand campaign for impact protection brand, D3O. Over the last six months, we’ve filmed several of D3O brand ambassadors across different industries including NHL star Seth Jones, multi winning Isle of Man TT motorcyclist, Michael Dunlop, down hill biker Tahnée Seagrave, Scott Sport’s Robin Gillon and many more.

All the multi-talented athletes and personalities are empowered to push their limits and those of their teams and have a unique approach to life and the challenges and fears they overcome as part of it. Our stories focus on this as well as the confidence that D3O gives them in removing restraint, leveraging the smallest window of opportunity or providing critical focus on the mission.

We have produced extensive video and media assets across various digital platforms. The campaign signifies a shift in direction for D3O as for the first time, we have concentrated on targeting the end user of their products, a strategy that looks set to continue through 2020.